Non-Prime Turnkey Solution!

You’re Just One Step Away from Unlocking Your Dealership’s Non-Prime Potential!

Now you can get Non-Prime Smart Today with

SellSmartCRM our all in one Non-Prime Platform!

The Challenge Facing Dealerships Today!

Your dealership works hard to bring in customers, but did you know that over 40% of potential buyers face credit challenges?


Here’s the reality:

Traditional sales processes don’t work for customers who don’t qualify for prime rates, terms, or incentives.


The Result; lost time, lost profits, and frustrated customers.


Without the right process, your dealership ends up selling vehicles to customers who do not get approved for the financing they need to buy them.


Sell it Smart Turnkey Solution is the Solution!

  • Proven Process & Lead Manager
  • OnDemand Training Courses
  • Non-Prime Blueprint
  • Non-Prime Steps by step front to back Playbook
  • Live Q&A 1 Hr / Week with Kim MacPherson
  • Non-Prime Community
  • SellSmart Toolbox; PDF Templates, Checklists, In Person, Call, text & Email Scripts,
  • SellSmart Deal Structure Calculator
  • Lender Cheat Sheet and more..

SellsmartCRM

All in one Non-Prime

Saas Platform includes;

Non-Prime Finance Manager Training

Sell It Smart’s Dedicated Non-Prime Finance Manager Training is a comprehensive program designed for finance managers who work with customers seeking vehicle financing with credit challenges. This training covers the entire Front-to-Back process, from initial client contact to closing, funding, and delivery. Managers will learn proven strategies for structuring and closing deals, handling credit and interest rate objections, and matching customers to vehicles within their pre-approval. The program includes live coaching, role-playing exercises, exclusive tools like the Non-Prime Blueprint, deal structure calculator, sales playbook, and scripts. With a focus on accountability and efficiency, this training empowers finance managers to boost closing ratios, protect dealership assets, and enhance customer satisfaction in the non-prime market.

Non-Prime Finance Manager, Sales professional looking to level up to FSM, Prime FSM, or Seasoned Non-Prime Mgr this course is for you!

BDC Credit Lead Training

Sell It Smart’s Non-Prime BDC Training equips Business Development Center (BDC) agents with the specialized skills to professionally handle leads from customers with less-than-perfect credit. This course empowers agents to manage online credit leads effectively through a structured process, starting from initial contact to setting appointments with finance managers. Training includes a step-by-step lead contacting guide, client interview techniques, credit file management, and scheduling. Agents will also gain access to our exclusive collection of call and text scripts, downloadable resources, live online coaching sessions, and role-play scenarios to build confidence and success in engaging non-prime customers.

Lead your team effectively professionally and profitability through the change and challenge of non-prime!

Subprime Sales Mastery

Sell It Smart’s Subprime Sales Mastery training is tailored for sales professionals who want to excel in the non-prime market. This course provides in-depth knowledge and skills to confidently engage and guide customers with less-than-perfect credit, helping them navigate the vehicle buying process effectively. Participants will master techniques for building rapport, identifying credit needs, managing objections, and presenting finance-first options to match approved vehicles with customer budgets. The program includes scripts, templates, and live coaching, empowering sales professionals to drive customer satisfaction and close deals efficiently. With this training, sales teams can turn credit challenges into opportunities, boosting dealership sales and profits in the subprime segment.

Stop wasting time and money selling vehicles that do not get delivered!

"I want to help you serve the non-prime customer profitably, effectively, and ethically. It's what I've done for over a decade."

Automotive Non-Prime Training

by Expert Automotive Non Prime Sales, Finance & Management Trainer, Coach and Consultant

I wanted to let you know how I appreciated and enjoyed the work you did with my team. Your ability to keep the staff interested and getting them involved was incredible! I know how hard it is to keep salesmen focused on learning during working hrs., which makes training difficult, but in addition to this, you got them eating out of your hands!

Lynda Belleville

General Manager

I just wanted to thank you for putting on an excellent training course. I have been to my fair share of courses and yours was by far the best one. The way you interacted with the students was so natural and. You definitely know your job and how to teach it. The way you taught me is comfortable. It worked. I have since closed 6 more deals.

Holly Manders

F&I Manager

I found your training particularly helpful, I am saving quite a bit of time now on deals. I also have one of our sales people better educated on how to qualify their customers, to be able to pick out the non-prime buyers. Following your advice I am already not only making more gross on the front, but I am also able to structure deals properly.

Jamie McNutt

General Sales Manager

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