Ready to Increase Approvals and Profit?
Book your demo today and see how to turn your online and non-prime credit business into a powerful new profit center — ethically and professionally.
About Sell Smart
The Turnkey Finance First™ Subprime Process
For 25+ years, Kim MacPherson has been working with credit challenged customers hands on, training and developing the Finance First™ process. She’s trained thousands of sales and finance professionals and built non-prime departments that offer dealers an additionakl profit centre, 100% ROI in month one and generate an additional $100,000 profit / month in 90 days!
Six core components built from 25+ years of real-world non-prime experience — proven to generate predictable profit and consistent team performance.
The Framework Behind Every High-Performing
Non-Prime Department
Proven Process: Finance First™
A 10-step system refined over 25+ years and used by winning dealerships.
Eliminates guesswork and increases approvals immediately.
Builds a predictable, scalable profit center for dealerships.
Training: Live & On-Demand
Sales, Finance and Managment team learn exactly what to do from cutsomer contact to vehicle delivery. Real live coaching, scripts, and workflows — not theory.
Build a confident, compliant, high-performing non-prime team fast.
Lead Manager: SellSmartCRM
Purpose-built CRM for non-prime sales and finance process, automated workflows, text, call and email communication.
Tracks leads, KPIs, and deals in real time. Offers hands on deal coaching, process consistency, accountability, and measurable ROI.
Inventory & Lenders
Match customers to the right vehicles and banks instantly.
Structure clean, fundable deals with real lender requirements.
Increase approvals and maximize gross with the ideal inventory mix.
Toolbox: Manuals, Playbooks & Templates
Blueprints, PDFs, checklists, scripts, and process documents included.
Plug-and-play tools your team can use immediately.
Guarantees consistency and eliminates training gaps.
Buy It Smart Setters & Lead Generation
Offsite non-prime specialists who qualify, interview, and convert leads fast.
Professional lead generation funnels attract motivated, credit-challenged buyers daily.
Perfect for dealers who want instant scale, higher conversions, and faster ROI.
The traditional “vehicle-first” sales process is failing the 30% of Canadians with credit scores under 650.
Why Dealerships Are Losing Deals They Should Be Winning
Customers are being declined after buying a vehicle—creating wasted time, lost sales, and preventable profit loss.
More customers than ever are getting declined for financing after spending days, weeks, or months shopping for a vehicle.
Your team does all the work — test drives, trade appraisals, presentations — only to discover the deal can’t be funded.
It’s frustrating for staff, embarrassing for customers, and devastating for your bottom line.
Today, 30% of Canadians have scores of 650 or less.
The traditional sales process — vehicle first, financing later — does not work for this growing market.
Dealers are wasting hours on deals that were never approvable.
Profit is leaking through the cracks.
Customers are walking out disappointed and angry.
Salespeople are burning out.
Managers are scrambling.
And all of it is preventable.
The solution is clear:
Finance First — then vehicle selection.
Secure the approval up front, match the customer correctly, and stop losing deals you could have closed.
Why Sell Smart & Buy It Smart Auto?
Experienced, Proven, Professional, Ethical and Profitable!
Testimonials
Kim has been a pillar in the non-prime/near-prime auto space in Atlantic Canada for over two decades. Her expertise paired with her personality and work ethic are second to none. I would highly recommend Kim and her services to any dealer who is looking for non-prime training for their team or considering starting a non-prime process at their dealership.
- Dan Shore Sr Manager Eden Park
Kim, your ability to keep the staff interested and getting them involved was incredible!
I have rarely seen a trainer that could captivate and get staff to do exactly what you tell them to do! Sell Smart turnkey program is brilliant. I can’t say that I wasn’t skeptical, but you were right! You have created a completely different aspect of respect for customers that we never considered. I want to thank you for helping our team who finally had fun learning and most important, I thank you for our customers who have experienced how to “Buy it Smart”.
- Lynda Belleveau GM Edmundston Honda
